Success Stories
- Generated millions in new business for division of major
Fortune 100 professional/ financial services company through aggressive marketing and
integration of new acquisitions into branding, including publications, strategic
alliances, seminars, collaterals, website and internal cross-pollination - includes
marketing of technology products and services.
- Generated millions in annual revenue for prestigious
international professional services firm with new business development approach and
presentations for high-fee and high-visibility projects, including complex technological
projects.
- Attracted one million riders/day (from zero) and created
new revenue streams for major new regional mass transit system via development and
implementation of strategic marketing plan, including crisis plan, market research,
political support and events. Hailed as private/public partnership model.
- Developed launch of international telecommunications
start-up targeting business-to-business markets, including collaterals, corporate
identity, sales tools and branding.
- Tripled attendance, publicity and prestige of- and created
a new business model for -major annual awards event for national business organization
with integrated marketing plan, including strategic alliances, proactive database
management and national publicity. Program generated prestigious awards from marketing
peers.
- Provoked swift government and corporate action with major
investigative and consumer reports for national newsmagazine shows, including segment for
#1 network newsmagazine show that was nominated for an EMMY award and was rated one of the
most-requested transcripts. Stories include simplifying complex scientific issues.
- Raised profile, prestige, corporate sponsorship and
membership potential significantly of national professional organization by conceiving and
producing major national news and public policy event on the 2004 presidential election
with top national reporters.
- Developed and wrote new Code of Conduct for major bank
that was adopted by national acquirer and used worldwide.
- Produced high-profile events for Her Majesty Queen
Elizabeth II, First Ladies, Academy Awards and as part of launches for USA Today
newspaper, Diet Coke and Lincoln Continental.
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